Anheuser-Busch: We Are All Brewers
Ever wonder what it’s like to work for America’s leading brewer? Now, you don’t have to. Check out our new culture video for a behind-the-scenes look at what we at AB are all about, featuring our employees.
Agency: Huge
Client: Anheuser-Busch
Production Partner: Picture Farm
Anheuser-Busch came to Huge with a challenging brand problem: how do we create a unified, robust and modern employer brand experience across all of AB—from prospective candidate to candidate to employee? Beyond its world-class beer brands, AB wants to be recognized for its own innovation, creativity and impact on the world. Together, we developed an employer brand platform that drives differentiation and consideration.
The connecting campaign idea "We Are All Brewers," encompasses AB's brand values and brings them to life. "We Are All Brewers" builds a foundation for AB as an employer brand that spans across internal and external communications.
The engagement supports everything from corporate brand reputation and branded materials to a 4-part film series showcasing key aspects of AB's core values and culture.
At Anheuser-Busch, we’re all about brewing up sustainable solutions. Check out how Natalie and Kim are making decisions to benefit our company, communities, and environment.
A rewarding career isn't about waiting your turn— it’s about delivering results. See how Matt and Stephanie are being recognized for their results, passion, and talent.
The content driving this campaign was shot in 6 cities across North America and uses real AB employee stories. Through this work, Huge is helping AB make the shift into brand marketing and celebrate what it means to be a part of its team.
At Anheuser-Busch, we pride ourselves on never being satisfied. Take it from Azania and Darren, two of our employees who are pushing themselves to raise the bar.
Every day is an opportunity to drive results and improve the business. Each and every one of us at Anheuser-Busch takes results personally. See how Bryan and Michael are driving results and acting like owners.
Shortly after its initial launched in August 2017, AB has continuously seen a phenomenal response to the evergreen campaign. We Are All Brewers has remained the through-line across all employer brand initiatives including this campus recruitment pop-up experience designed and produced by our team:
