Anheuser-Busch: We Are All Brewers
Agency: Huge
Client: Anheuser-Busch
Production Partner: Picture Farm
Anheuser-Busch came to Huge with a challenging brand problem: how do we create a unified, robust and modern employer brand experience across all of AB—from prospective candidate to candidate to employee? Beyond its world-class beer brands, AB wants to be recognized for its own innovation, creativity and impact on the world. Together, we developed an employer brand platform that drives differentiation and consideration.
The connecting campaign idea "We Are All Brewers," encompasses AB's brand values and brings them to life. "We Are All Brewers" builds a foundation for AB as an employer brand that spans across internal and external communications.
The engagement supports everything from corporate brand reputation and branded materials to a 4-part film series showcasing key aspects of AB's core values and culture.
The content driving this campaign was shot in 6 cities across North America and uses real AB employee stories. Through this work, Huge is helping AB make the shift into brand marketing and celebrate what it means to be a part of its team.
Shortly after its initial launched in August 2017, AB has continuously seen a phenomenal response to the evergreen campaign. We Are All Brewers has remained the through-line across all employer brand initiatives including this campus recruitment pop-up experience designed and produced by our team:
