Phil Rosario
@okayword
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Ralph Lauren: #LeadLikeaWoman

Ralph Lauren: #LeadLikeAWoman

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Agency: Sub Rosa
Client: L’OreaL
Charity Partner: Women In Film

Our team was tasked by L’Oreal on behalf of WOMAN by Ralph Lauren to develop the creative direction, strategy and roll-out plan for Lead Like A Woman, a platform that aims to close the leadership gap between women and men.

In May 2018, Lead Like A Woman debuted a series of three digital short films meant to provoke important discussions about women and leadership. Jessica Chastain along with business leaders, entrepreneurs, chefs, directors, producers, and philanthropists provide their thoughts on leadership and how we all can empower one another to #LeadLikeaWoman. 

Mother’s Day

Our mothers are our first role models and inspire us to become the leaders of our own lives. Woman by Ralph Lauren is proud to share the first film of Lead Like A Woman, an initiative that promotes dialogue about closing the leadership gap between men and women. This first film honors our mothers – and stars Jessica Chastain along with other female leaders across various industries. #LeadLikeaWoman.

Sisterhood of Leaders

WOMAN by Ralph Lauren introduces “Sisterhood of Leaders”, a short film that expresses the powerful sisterhood that blossoms when women work together. #LeadLikeaWoman.

Leading With Intensity

The word “Intensity” can be misconstrued when it comes to female leaders. Together we can reclaim the word “Intense” and make it positive for all women. How do you lead with intensity? #LeadLikeaWoman.