#COLLEGEGOTMELIKE - tiktok challenge - AMAZON PRIME STUDENT
AGENCY: MOVERS+SHAKERS
Client: AMAZON PRIME STUDENT
We helped Amazon Prime Student make their first appearance on TikTok with a viral splash.
With college looking a lot different this year, TikTokers loved sharing their college hacks and experiences.
The challenge flew past a billion views in just two days!
BRAND CHALLENGE
Amazon already had a lot of organic love on TikTok, and their Prime Student team was looking for a way to connect authentically with college students.
CREATIVE SOLUTION
To amplify Prime Student’s mission of making life easier and less stressful, we challenged TikTokers to share their favorite college hacks. We created an original song to tee up the storytelling. Students joined in en masse: #CollegeGotMeLike surpassed a billion views in just two days! Now the campaign has 5 billion views, and counting.
SAMPLE VIDEOS
Check out more college hacks on the #CollegeGotMeLike Page!