Fader x The North Face: Forever Fleece - Denali 1995 Relaunch
Event Concept, Creative Direction, Content & Design: DE-YAN
Client: The North Face
Event Production & Public Relations: FADER
Campaign Creative: Shaniqwa Jarvis
The North Face relaunched their Denali 1995 fleece jacket, a fully sustainable product that nods to the heritage of the brand. FADER came to DE-YAN to develop a concept for the launch event, which we based on TNF’s existing brand messaging, “Never Stop Exploring,” by bringing nature into an industrial, urban environment. Our team led the creative direction, content production and event design for the event which took place at The North Face Prototype store in Williamsburg, Brooklyn. Nina Sky kept the crowd of over 500 VIP guests hyped as they DJ’d throughout the night.
